How to Find New Ideas

brain2Zipcar founder Robin Chase, who addressed our class last year, has forwarded to me today the attached short interview in which she shares how she comes up with her ideas, and explains the importance of starting with a “minimum viable product” when launching a business. She appeared at Stanford Graduate School of Business as part of the Center for Entrepreneurial Studies’ E-Provocateurs lecture series on April 23, 2013. Let’s listen to what she has to say.

robin chase 3* Click here for Robin Chase chasing new ideas

Watch Robin Chase’s full conversation with Denise Brosseau: http://www.youtube.com/watch?v=adxpqG…

Learn more about the Center for Entrepreneurial Studies: http://www.gsb.stanford.edu/ces

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