Yellow Taxi vs. Uber in Bogotá, Colombia Case

María Angelica Mejia final report: Sustainable Development ISG 2015

In times when technology improves people’s life styles day by day, all the paradigms start to change in a suddenly way, and the population, government and companies find themselves at a loss and do not know how to react. Bogotá, the capital of Colombia,  is often characterized as a chaotic city.  The government has developed a mass transportation system and with the help of the taxi are responsible for public transportation.  Since the arrival of the Uber platform in the city over the last year, the taxi union has tried to disable the platform, putting pressures on the government in order to legally ban the new system. However, nobody can deny that the new paradigm can help  sustainable development in the city, if the actors join together as one and regulate the new system setting aside their personal and political interests.

uber taxi road sign

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Full text of paper.  Click ⊗ symbol bottom right to view full report.

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Videos illustrating different points of view:



uber vs taxi in bogota - deomonstration

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Submitted in partial fulfillment of the requirements of the IMBA Seminar onSustainable Development, Economy and Democracy of the Institut Supérieur de Gestion, Paris, March 2015.

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