Rapporteurs: Karim Watfa and Maki Matsumoto
From Karim Watfa.
1. Introductions and presentation: Professor Eric Britton
2. Guest speaker: Zipcar creator Robin Chase:
- Timeframe, we have to act now so that we see the improvement by 15 years timeframe.
- Market Rate Pricing: the market allocates the appropriate price such as 12 m2 for a parking spot with a price tag of 0.60 Euros while a 12 m2 apartment rental is for 700 Euros.
- Excellence of execution is vital: The 4 key factors: Marketing, Technology, Operations and Finance.
- The notion of excess capacity: we use only a minimal usage percentage, meaning a car is only used at 10 % capacity instead of its fullest.
- The technical infrastructure one of the main challenges.
- Doing a good business can lead to being green
- The future is in the excess capacity theory, opportunities are emerging in the sector.
- The idea is only the fun 2% of the work, the hardest part is to implement and succeed at it.
- Introducing couch surfing as examples of excess capacity solutions and so the creation of Buzzcar.
- ICE, only 20% is used.
3. Introduction to sustainable development Eric Britton:
- Timeframe, starting from Adam Smith and steam engine in 18th century and through industrial revolution, Club of Rome, Brundtland report, and following movement.
- Student introduction and expectations: how to think of sustainable development and implement in each of our respective areas of the world.
- The success of car sharing and how making money and being green could be the best solution.
- Vélib in Paris, enough infrastructure and culture readiness to be able to succeed at the bicycle public transportation, unlike many other places.
- Ecological footprint: example Karim 3.8 earths to sustain me.